Listeners. Listeners. Listeners. We get the three rules of radio. The radio listener is the focus of every decision in the design of our promotions. The listener is everybody’s greatest asset, and there is no greater way to attract, maintain, and expand audiences than with an effective promotion. More listeners. More listeners longer. Our promotions can and often do create their own revenue stream so they not only can pay for themselves, but also make money for radio. When the trip involves an exciting artist with an incredible destination (and if given permission to do so by the label or artist representative), we announce the trip to radio. Radio then becomes the client and radio pays for the trip. In many cases, stations welcome the opportunity to buy the promotion direct from us, get local advertisers involved, create listener appreciation, keep their listeners tuned in and increase ratings. We do not step on anyone’s toes and we respect those with whom we work. What a concept.